Téléchargez le livre : The Quest for Global Dominance

The Quest for Global Dominance

Transforming Global Presence into Global Competitive Advantage de

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Éditeur :

Jossey-Bass


Paru le : 2015-01-12

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Description
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation
Pages
320 pages
Collection
n.c
Parution
2015-01-12
Marque
Jossey-Bass
EAN papier
9780470194409
EAN PDF
9780470278444
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
1792 Ko
Prix
31,54 €
EAN EPUB
9781119097457
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
2099 Ko
Prix
31,54 €

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