Christo A. Pirinsky is Professor of Financial Economics, Truist Fellow, and Director of the FinTech Program at the University of Central Florida College of Business Administration in Orlando, Florida. Before joining the University, he was an economist at the US Securities and Exchange Commission in Washington, DC. He has been a full-time faculty member at several academic institutions, including Texas A&M University, Rutgers University, and George Washington University. His work appears in The Journal of Finance, Journal of Financial Economics, Research Policy, The Accounting Review, and elsewhere. During the 2022–2023 school year, he was the recipient of UCF Dean's Research Productivity Award. Pirinsky is a behavioral economics and finance expert. His research integrates culture and fintech with decision-making fundamentals.