Daniel Neye is Strategy Director at Saatchi & Saatchi. Before that, he held the same position for several years at the Hamburg-based agency thjnk, advising clients such as McDonald’s, Audi, Porsche Design, and Dallmayr on brand strategy issues.
Prof. Dr. Joachim Bongard is a professor of Communication Management and program director of Brand & Marketing Management at the Brand University of Applied Sciences in Hamburg. He is also the owner of the agency caliber53.5, which specializes in strategy, design, and communication.