Téléchargez le livre : Political Marketing in the 2024 U.S. Presidential Election

Political Marketing in the 2024 U.S. Presidential Election

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Éditeur :

Palgrave Macmillan


Paru le : 2025-09-30

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Description

This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump’s win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns.  This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate.  Every American presidential election tends to herald in new political branding and marketing strategies.  This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.
Pages
127 pages
Collection
n.c
Parution
2025-09-30
Marque
Palgrave Macmillan
EAN papier
9783031985607
EAN PDF
9783031985614
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
3533 Ko
Prix
42,19 €
EAN EPUB
9783031985614
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
440 Ko
Prix
42,19 €

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