Téléchargez le livre : Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

de

, ,

Éditeur :

Springer


Paru le : 2025-08-21



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
179,34 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.
The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.
This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Pages
121 pages
Collection
n.c
Parution
2025-08-21
Marque
Springer
EAN papier
9783031971327
EAN PDF
9783031971334
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
5140 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
179,34 €
EAN EPUB
9783031971334
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
2253 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
179,34 €

Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.
José Luis Ruiz-Real is Professor of Marketing at the University of Almería, Spain. 
Raj Sethuraman is Harold Simmons Distinguished Professor and Executive Director of the Center for Marketing Management Studies at the Edwin L. Cox School of Business at Southern Methodist University, Dallas, Texas, USA.

Suggestions personnalisées