Téléchargez le livre : Sustainable Green Marketing Strategies for a Circular Economy

Sustainable Green Marketing Strategies for a Circular Economy

African Realities and Imperatives de

,

Éditeur :

Palgrave Macmillan


Paru le : 2025-04-15

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Description

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy.
Building on seminal work on green marketing in emerging economies, this book develops a micro-macro perspective to present the realities and imperatives that facilitate or inhibit the realisation of the sustainable green marketing agenda in Africa. It examines the willingness of consumers to support sustainable consumption practices such as the sharing economy and to engage with circular economy practices such as recycling and reusing. It also critically reflects on the strategies, commitments and sacrifices that are required for the fulfilment of the sustainable green marketing agenda in Africa.
The book is informed by the desired aspirations of the United Nations 2030 Agenda for Sustainable Development and Africa’s developmental blueprint, Agenda 2063.
Pages
275 pages
Collection
n.c
Parution
2025-04-15
Marque
Palgrave Macmillan
EAN papier
9783031816260
EAN PDF
9783031816277
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
8294 Ko
Prix
168,79 €
EAN EPUB
9783031816277
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
5857 Ko
Prix
168,79 €

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