Téléchargez le livre : Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

11th International Conference, Oxford, UK, 2024

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Springer


Paru le : 2024-09-08



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Description

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.
This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Pages
151 pages
Collection
n.c
Parution
2024-09-08
Marque
Springer
EAN papier
9783031691911
EAN PDF
9783031691928
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
8909 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
158,24 €
EAN EPUB
9783031691928
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
8980 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
158,24 €

Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.

Nicoletta Occhiocupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.

José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería.

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