Téléchargez le livre : A Story is a Deal

A Story is a Deal

How to use the science of storytelling to lead, motivate and persuade de

Éditeur :

Piatkus


Paru le : 2025-02-20

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Description

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A STORY IS A DEAL argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or listen to a charismatic figure deliver in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Pages
368 pages
Collection
n.c
Parution
2025-02-20
Marque
Piatkus
EAN papier
9780349437231
EAN EPUB
9780349437224
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
604 Ko
Prix
12,99 €

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