Téléchargez le livre : Marketing Fashion Third Edition

Marketing Fashion Third Edition

Strategy, Branding and Promotion

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Éditeur :

Laurence King Publishing


Paru le : 2024-08-01



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Description

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.

Chapters:
Marketing Theory
The Fashion Market
Research & Planning
Understanding the Customer
Branding
Promotion
Pages
288 pages
Collection
n.c
Parution
2024-08-01
Marque
Laurence King Publishing
EAN papier
9781529420326
EAN EPUB
9781529420333
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
174264 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,99 €

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