Téléchargez le livre : Active Price Management

Active Price Management

Be a Price Maker, Not a Price Taker!

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Springer


Paru le : 2023-11-01



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Description


This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
Pages
90 pages
Collection
n.c
Parution
2023-11-01
Marque
Springer
EAN papier
9783031420481
EAN PDF
9783031420498
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
3983 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
42,19 €
EAN EPUB
9783031420498
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
2171 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
42,19 €
Sven Reinecke is an associate professor of Business Administration, specializing in Marketing, at the University of St. Gallen (HSG), Switzerland. He also serves as the Managing Director of the Institute for Marketing and Customer Insight.

Laura Johanna Noll is a postdoctoral researcher at the Institute for Marketing and Customer Insight, as well as the Head of the Competence Center for Art+ at the University of St. Gallen (HSG), Switzerland.

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