Téléchargez le livre : Keywords In and Out of Context
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Louise Reader

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Description
This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history  all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.


This book: 

Provides a thorough history of the keyword, from primate and proto-speech communities to current timesExplains how the concept of the keyword relates to human cognition and communication processesHighlights the applications of the keyword, both in and out of the library and information science context
Pages
154 pages
Collection
n.c
Parution
2023-06-03
Marque
Springer
EAN papier
9783031325298
EAN PDF
9783031325304
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
1905 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
31,64 €
EAN EPUB
9783031325304
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
348 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
31,64 €
Betsy Van der Veer Martens, Ph.D., is Professor Emerita in the School of Library and Information Studies at the University of Oklahoma. Prior to joining the University of Oklahoma in 2006, she taught at Syracuse University in the School of Information Studies. She received her Ph.D. in Information Transfer from Syracuse University in 2004. 

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