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Data-Driven SEO with Python

Solve SEO Challenges with Data Science Using Python

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Apress


Paru le : 2023-03-24



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Description


Solve SEO problems using data science. This hands-on book is packed with Python code and data science techniques to help you generate data-driven recommendations and automate the SEO workload.  This book is a practical, modern introduction to data science in the SEO context using Python. With social media, mobile, changing search engine algorithms, and ever-increasing expectations of users for super web experiences, too much data is generated for an SEO professional to make sense of in spreadsheets. For any modern-day SEO professional to succeed, it is relevant to find an alternate solution, and data science equips SEOs to grasp the issue at hand and solve it. From machine learning to Natural Language Processing (NLP) techniques, Data-Driven SEO with Python provides tried and tested techniques with full explanations for solving both everyday and complex SEO problems.

This book is ideal for SEO professionals who want to take their industry skills to the next level and enhance their business value, whether they are a new starter or highly experienced in SEO, Python programming, or both. 

What You'll Learn
See how data science works in the SEO contextThink about SEO challenges in a data driven wayApply the range of data science techniques to solve SEO issuesUnderstand site migration and relaunches are
Who This Book Is For


SEO practitioners, either at the department head level or all the way to the new career starter looking to improve their skills. Readers should have basic knowledge of Python to perform tasks like querying an API with some data exploration and visualization.
Pages
580 pages
Collection
n.c
Parution
2023-03-24
Marque
Apress
EAN papier
9781484291740
EAN PDF
9781484291757
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
58
Taille du fichier
28908 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,43 €
EAN EPUB
9781484291757
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
58
Taille du fichier
40202 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,43 €

Andreas Voniatis is the founder of Artios (https://artios.io/) and a SEO consultant with over 20 year’s experience working with ad agencies (PHD, Havas, Universal Mcann, Mindshare and iProspect), and brands (Amazon EU, Lyst, Trivago, GameSys).  Andreas founded Artios in 2015  – to apply an advanced mathematical approach and cloud AI/Machine Learning to SEO. With a background in SEO, expertise in data science and cloud engineering, Andreas has helped companies gain an edge through data science and automation. His work has been featured in publications worldwide including The Independent, PR Week, Search Engine Watch, Search Engine Journal and Search Engine Land.

Andreas is a qualified accountant, holds a degree in Economics from Leeds University and has specialized in SEO science for over a decade. Andreas helps grow startups and trains enterprise SEO teams with data driven SEO. 

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