Téléchargez le livre : When Sport Meets Business

When Sport Meets Business

Capabilities, Challenges, Critiques

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Éditeur :

SAGE Publications Ltd


Paru le : 2016-10-19



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Description

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
Structured into four sections, the book covers the key issues in the Business of professional sport:
The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports.
Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.
Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.
Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.
The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F.
Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.
Pages
256 pages
Collection
n.c
Parution
2016-10-19
Marque
SAGE Publications Ltd
EAN papier
9781473948051
EAN PDF
9781473987418
Informations sur l'ebook
Nombre pages copiables
12
Nombre pages imprimables
12
Taille du fichier
2273 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,00 €
EAN EPUB
9781473988163
Informations sur l'ebook
Nombre pages copiables
12
Nombre pages imprimables
12
Taille du fichier
4608 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,00 €

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