Téléchargez le livre : FinTech Strategy

FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

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Éditeur :

Palgrave Macmillan


Paru le : 2021-07-08



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Description

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.
Pages
200 pages
Collection
n.c
Parution
2021-07-08
Marque
Palgrave Macmillan
EAN papier
9783030539443
EAN PDF
9783030539450
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
9124 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
168,79 €
EAN EPUB
9783030539450
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
1772 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
168,79 €
Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

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