Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA de

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Éditeur :

Springer


Collection :

Lecture Notes in Networks and Systems

Paru le : 2021-07-01

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Description

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainabilityMoreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July  25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

Pages
627 pages
Collection
Lecture Notes in Networks and Systems
Parution
2021-07-01
Marque
Springer
EAN papier
9783030800932
EAN PDF
9783030800949

Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
62
Taille du fichier
89457 Ko
Prix
147,69 €
EAN EPUB
9783030800949

Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
62
Taille du fichier
107182 Ko
Prix
147,69 €