Téléchargez le livre : Marketing 5.0

Marketing 5.0

Technology for Humanity de

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Éditeur :

Wiley


Paru le : 2021-01-27

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Description

Rediscover the fundamentals of marketing from the best in the business 
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 
·         Artificial Intelligence for marketing automation 
·         Agile marketing 
·         “Segments of one” marketing 
·         Contextual technology 
·         Facial recognition and voice tech for marketing 
·         The future of Customer Experience (CX) 
·         Transmedia storytelling 
·         The “Whatever-Whenever-Wherever” service delivery 
·         “Everything-As-A-Service” business model 
·         Internet of Things and blockchain for marketing 
·         Virtual and augmented reality marketing 
·         Corporate activism 
Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. 
Pages
224 pages
Collection
n.c
Parution
2021-01-27
Marque
Wiley
EAN papier
9781119668510
EAN PDF
9781119668572
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
5059 Ko
Prix
27,43 €
EAN EPUB
9781119668541
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
11551 Ko
Prix
27,43 €

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