Téléchargez le livre : Digitalization in the Luxury Fashion Industry

Digitalization in the Luxury Fashion Industry

Strategic Branding for Millennial Consumers

de

Éditeur :

Palgrave Macmillan


Collection :

Palgrave Advances in Luxury

Paru le : 2020-07-13



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Description
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
Pages
249 pages
Collection
Palgrave Advances in Luxury
Parution
2020-07-13
Marque
Palgrave Macmillan
EAN papier
9783030488093
EAN PDF
9783030488109
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
3604 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
126,59 €
EAN EPUB
9783030488109
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
625 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
126,59 €

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