Téléchargez le livre : Ethics in Business Communication
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Description
In our ever growing interconnected world, communication has become an essential tool for businesses and entrepreneurs. To be effective, business communication needs to take social and ethical considerations into account. This volume brings together different perspectives about ethics in business and communication, with special emphasis on the new challenges deriving from the digital world. From a variety of disciplinary perspectives (discourse analysis, communication studies, linguistics, rhetoric, semiotics, business and management studies), the contributors explore the production and interpretation of texts and interactions from an ethical perspective, as well as the use (and abuse) of communicative strategies and tactics of persuasion. Among other topics, the volume deals with the use of rhetorical and linguistic strategies in the entrepreneurial pitch, ethical leadership in business management, gender issues in entrepreneurship, the ethics of tourism, and the use of digital and collaborative tools in professional and educational contexts.
Pages
236 pages
Collection
n.c
Parution
2020-06-05
Marque
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
EAN papier
9782807611924
EAN PDF
9782807611931
Informations sur l'ebook
Nombre pages copiables
47
Nombre pages imprimables
47
Taille du fichier
11346 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,47 €
EAN EPUB
9782807611948
Informations sur l'ebook
Nombre pages copiables
47
Nombre pages imprimables
47
Taille du fichier
7311 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,47 €

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