Téléchargez le livre : The Management of Tourism
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Description
The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

The text places the management of tourism in a structured framework, ordered around four principal themes:

- Managing the Tourism System
- Managing Tourism Businesses
- Managing Tourism in its Environment
- Contemporary Issues in Tourism Management

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
Pages
384 pages
Collection
n.c
Parution
2004-11-16
Marque
SAGE Publications Ltd
EAN papier
9780761940227
EAN PDF
9781848605275
Informations sur l'ebook
Nombre pages copiables
19
Nombre pages imprimables
19
Taille du fichier
2437 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
75,71 €
EAN EPUB
9781446233955
Informations sur l'ebook
Nombre pages copiables
19
Nombre pages imprimables
19
Taille du fichier
2939 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
75,71 €

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