Téléchargez le livre : The Circuit of Mass Communication

The Circuit of Mass Communication

Media Strategies, Representation and Audience Reception in the AIDS Crisis

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Éditeur :

SAGE Publications Ltd


Paru le : 1998-01-29



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Description
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Pages
256 pages
Collection
n.c
Parution
1998-01-29
Marque
SAGE Publications Ltd
EAN papier
9780803977020
EAN PDF
9780857025944
Informations sur l'ebook
Nombre pages copiables
12
Nombre pages imprimables
12
Taille du fichier
8223 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
65,67 €

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