Téléchargez le livre : The Perception of Nature in Travel Promotion Texts

The Perception of Nature in Travel Promotion Texts

A Corpus-based Discourse Analysis de

Éditeur :

Peter Lang AG, Internationaler Verlag der Wissenschaften


Paru le : 2014-11-25

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Description
Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research – the natural environment, tourism and discourse –, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential ‘green’ tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization.
By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.
Pages
160 pages
Collection
n.c
Parution
2014-11-25
Marque
Peter Lang AG, Internationaler Verlag der Wissenschaften
EAN papier
9783034315210
EAN PDF
9783035107326
Informations sur l'ebook
Nombre pages copiables
32
Nombre pages imprimables
32
Taille du fichier
799 Ko
Prix
50,59 €
EAN EPUB
9783035195934
Informations sur l'ebook
Nombre pages copiables
32
Nombre pages imprimables
32
Taille du fichier
13701 Ko
Prix
50,59 €

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