Téléchargez le livre : Attracting Attention

Attracting Attention

Promotion and Marketing for Tourism Attractions

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Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2015-07-20



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Description
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
Pages
204 pages
Collection
n.c
Parution
2015-07-20
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433124143
EAN PDF
9781453915134
Informations sur l'ebook
Nombre pages copiables
40
Nombre pages imprimables
40
Taille du fichier
3604 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,87 €
EAN EPUB
9781454197546
Informations sur l'ebook
Nombre pages copiables
40
Nombre pages imprimables
40
Taille du fichier
3891 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,87 €

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