Téléchargez le livre : Unleashing the Crowd

Unleashing the Crowd

Collaborative Solutions to Wicked Business and Societal Problems

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Éditeur :

Palgrave Macmillan


Paru le : 2019-11-06



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Description

This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem.  They use data from 25 case studies of flash crowds — anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge — half of whom were unleashed from the limitations of focusing on ideas.  Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.
Pages
302 pages
Collection
n.c
Parution
2019-11-06
Marque
Palgrave Macmillan
EAN papier
9783030255565
EAN PDF
9783030255572
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
5642 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,91 €
EAN EPUB
9783030255572
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
16968 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,91 €

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