Téléchargez le livre : Thirty Years of Political Campaigning in Central and Eastern Europe

Thirty Years of Political Campaigning in Central and Eastern Europe

de

,

Éditeur :

Palgrave Macmillan


Paru le : 2019-10-15

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
126,59 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
Pages
426 pages
Collection
n.c
Parution
2019-10-15
Marque
Palgrave Macmillan
EAN papier
9783030276928
EAN PDF
9783030276935
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
42
Taille du fichier
7414 Ko
Prix
126,59 €
EAN EPUB
9783030276935
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
42
Taille du fichier
696 Ko
Prix
126,59 €

Suggestions personnalisées