Darren G. Lilleker is Associate Professor of Political Communication in the Faculty of Media & Communication, Bournemouth University, UK. He has written widely on political communication, political marketing and the impact on voter cognition and behaviour. He is also chair of the PSA Political Marketing Specialist Group.
Mark Pack is Associate Director, Blue Rubicon, UK. He was formerly Head of Digital at MHP Communications and before that Head of Innovations at the Liberal Democrats running their 2001 and 2005 internet general election campaigns. He was also Co-Editor of Liberal Democrat Voice, the most widely-read Liberal Democrat blog in the UK, until 2013 and has been a Visiting Lecturer at City University in the Journalism Department.